Paula Modular – The Icon Evolves
Introducing Paula Modular – a stunning evolution of the iconic design, now reimagined as a fully modular sofa system that adapts effortlessly to your space and lifestyle.
With her sculptural curves, organic silhouette, and 360° beauty, the Paula Modular is designed to impress from every angle. Whether you’re building a sleek 2, 3, or 4-seater, a cozy corner setup, or a spacious U-shaped sofa for the whole family, our Paula modular sofa offers endless layout possibilities. Thanks to easy-to-use connecting brackets, each module clicks into place and can just as easily be reconfigured as your needs change.
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Paula Modular, 3 Seater Open Chaise Left, Maya Cream
Original price R 62,996.00 - Original price R 75,599.00Original priceR 62,996.00R 62,996.00 - R 75,599.00Current price R 62,996.00Available in 16 weeks
Paula is an iconic modular sofa with a unique, organic and sculptural design, created to be beautiful from every angle and no matter where you plac...
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Paula Modular, 3 Seater Open Chaise Right, Maya Cream
Original price R 62,996.00 - Original price R 75,599.00Original priceR 62,996.00R 62,996.00 - R 75,599.00Current price R 62,996.00Available in 16 weeks
Paula is an iconic modular sofa with a unique, organic and sculptural design, created to be beautiful from every angle and no matter where you plac...
View full details -
Paula Modular, 3 Seater Open Chaise Left, Moonlight Sand
Original price R 62,996.00 - Original price R 75,599.00Original priceR 62,996.00R 62,996.00 - R 75,599.00Current price R 62,996.00Available in 16 weeks
Paula is an iconic modular sofa with a unique, organic and sculptural design. It is created to look beautiful from every angle, no matter where you...
View full details -
Paula Modular, 3 Seater Open Chaise Right, Moonlight Sand
Original price R 62,996.00 - Original price R 75,599.00Original priceR 62,996.00R 62,996.00 - R 75,599.00Current price R 62,996.00Available in 16 weeks
Paula is an iconic modular sofa with a unique, organic and sculptural design. It is created to look beautiful from every angle, no matter where you...
View full details -
Paula Modular, 3.5 Seater Open End Left, Maya Cream
Original price R 34,998.00 - Original price R 41,999.00Original priceR 34,998.00R 34,998.00 - R 41,999.00Current price R 34,998.00Available in 16 weeks
Paula is an iconic modular sofa with a unique, organic and sculptural design, created to be beautiful from every angle and no matter where you plac...
View full details -
Paula Modular, 3.5 Seater Open End Right, Maya Cream
Original price R 34,998.00 - Original price R 41,999.00Original priceR 34,998.00R 34,998.00 - R 41,999.00Current price R 34,998.00Available in 16 weeks
Paula is an iconic modular sofa with a unique, organic and sculptural design, created to be beautiful from every angle and no matter where you plac...
View full details -
Paula Modular, 3.5 Seater Open End Left, Moonlight Sand
Original price R 34,998.00 - Original price R 41,998.00Original priceR 34,998.00R 34,998.00 - R 41,998.00Current price R 34,998.001 Available
Paula is an iconic modular sofa with a unique, organic and sculptural design, created to be beautiful from every angle and no matter where you plac...
View full details -
Paula Modular, 3.5 Seater Open End Right, Moonlight Sand
Original price R 34,998.00 - Original price R 41,998.00Original priceR 34,998.00R 34,998.00 - R 41,998.00Current price R 34,998.001 Available
Paula is an iconic modular sofa with a unique, organic and sculptural design, created to be beautiful from every angle and no matter where you plac...
View full details -
Paula Modular, Corner Sofa Left, Maya Cream
Original price R 57,996.00 - Original price R 69,596.00Original priceR 57,996.00R 57,996.00 - R 69,596.00Current price R 57,996.001 Available
Paula is an iconic modular sofa with a unique, organic and sculptural design, created to be beautiful from every angle and no matter where you plac...
View full details -
Paula Modular, Corner Sofa Right, Maya Cream
Original price R 57,996.00 - Original price R 69,596.00Original priceR 57,996.00R 57,996.00 - R 69,596.00Current price R 57,996.001 Available
Paula is an iconic modular sofa with a unique, organic and sculptural design, created to be beautiful from every angle and no matter where you plac...
View full details -
Paula Modular, Corner Sofa Left, Moonlight Sand
Original price R 57,996.00 - Original price R 69,596.00Original priceR 57,996.00R 57,996.00 - R 69,596.00Current price R 57,996.001 Available
Paula is an iconic modular sofa with a unique, organic and sculptural design. It is created to look beautiful from every angle, no matter where you...
View full details -
Paula Modular, Corner Sofa Right, Moonlight Sand
Original price R 57,996.00 - Original price R 69,596.00Original priceR 57,996.00R 57,996.00 - R 69,596.00Current price R 57,996.001 Available
Paula is an iconic modular sofa with a unique, organic and sculptural design. It is created to look beautiful from every angle, no matter where you...
View full details -
Paula Modular, 4 Seater Moonlight Sand
Original price R 41,998.00 - Original price R 50,398.00Original priceR 41,998.00R 41,998.00 - R 50,398.00Current price R 41,998.00Available in 16 weeks
Paula is an iconic modular sofa with a unique, organic and sculptural design, created to look beautiful from every angle and no matter where you pl...
View full details -
Paula Modular, 4 Seater Maya Cream
Original price R 42,997.00 - Original price R 51,599.00Original priceR 42,997.00R 42,997.00 - R 51,599.00Current price R 42,997.00Available in 16 weeks
Paula is an iconic modular sofa with a unique, organic and sculptural design, created to look beautiful from every angle and no matter where you pl...
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Paula Modular, 3 Seater, Moonlight Sand
Original price R 29,998.00 - Original price R 35,998.00Original priceR 29,998.00R 29,998.00 - R 35,998.00Current price R 29,998.00Available in 16 weeks
Paula is an iconic modular sofa with a unique, organic and sculptural design. It is created to look beautiful from every angle, no matter where you...
View full details -
Paula Modular, 3 Seater Maya Cream
Original price R 29,998.00 - Original price R 35,997.00Original priceR 29,998.00R 29,998.00 - R 35,997.00Current price R 29,998.00Available in 16 weeks
Paula is an iconic modular sofa with a unique, organic and sculptural design, created to look beautiful from every angle and no matter where you pl...
View full details -
Paula Modular Sofa Arm Left, Maya Cream
Original price R 14,999.00 - Original price R 17,999.00Original priceR 14,999.00R 14,999.00 - R 17,999.00Current price R 14,999.0014 Available
Paula Modular SofaThe Paula modular sofa is a true design icon with its organic, sculptural shape that looks stunning from every viewpoint – no mat...
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Paula Modular Sofa 1 seater, Maya Cream
Original price R 12,999.00 - Original price R 15,599.00Original priceR 12,999.00R 12,999.00 - R 15,599.00Current price R 12,999.003 Available
Paula Modular SofaThe Paula modular sofa is a true design icon with its organic, sculptural shape that looks stunning from every viewpoint – no mat...
View full details -
Paula Modular Sofa, Open End Right, Maya Cream
Original price R 19,999.00 - Original price R 23,999.00Original priceR 19,999.00R 19,999.00 - R 23,999.00Current price R 19,999.0010 Available
Paula Modular SofaThe Paula modular sofa is a true design icon with its organic, sculptural shape that looks stunning from every viewpoint – no mat...
View full details -
Paula Modular Sofa Corner Left, Maya Cream
Original price R 14,999.00 - Original price R 17,999.00Original priceR 14,999.00R 14,999.00 - R 17,999.00Current price R 14,999.0010 Available
Paula Modular SofaThe Paula modular sofa is a true design icon with its organic, sculptural shape that looks stunning from every viewpoint – no mat...
View full details -
Paula Modular Sofa Arm Right, Maya Cream
Original price R 14,999.00 - Original price R 17,999.00Original priceR 14,999.00R 14,999.00 - R 17,999.00Current price R 14,999.0018 Available
Paula Modular SofaThe Paula modular sofa is a true design icon with its organic, sculptural shape that looks stunning from every viewpoint – no mat...
View full details -
Paula Modular Sofa Corner Right, Maya Cream
Original price R 14,999.00 - Original price R 17,999.00Original priceR 14,999.00R 14,999.00 - R 17,999.00Current price R 14,999.0014 Available
Paula Modular SofaThe Paula modular sofa is a true design icon with its organic, sculptural shape that looks stunning from every viewpoint – no mat...
View full details -
Paula Modular Sofa, Open End Left, Maya Cream
Original price R 19,999.00 - Original price R 23,999.00Original priceR 19,999.00R 19,999.00 - R 23,999.00Current price R 19,999.0012 Available
Paula Modular SofaThe Paula modular sofa is a true design icon with its organic, sculptural shape that looks stunning from every viewpoint – no mat...
View full details -
Paula Modular 1-seater Center, Moonlight Sand
Original price R 12,999.00 - Original price R 15,599.00Original priceR 12,999.00R 12,999.00 - R 15,599.00Current price R 12,999.009 Available
Paula is an iconic modular sofa with a unique, organic, and sculptural design, created to look beautiful from every angle no matter where it is pla...
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We're authentically Danish
In a world of copies, choose the original.
Our designs are created by our design team in Denmark and brought to life by skilled upholsterers at our own factory in Vietnam. From the first sketch to the final stitch, we stay closely involved in the process to ensure every detail meets our standards for quality, comfort and design.
Every SOFACOMPANY piece carries this connection between Danish design and skilled craftsmanship. No unnecessary middlemen. No inflated mark-ups. Just thoughtful design, made with care and delivered directly to you.
Authentic Danish design. Direct to you.
OUR PASSION FOR FASHION + DESIGN
In 2012 our founders Christian and Cathrine Rudolph set out to challenge the furniture industry. Up until then, high-quality design at affordable prices was quite hard to come by. So were the design aesthetics and the quality of the materials used. Their idea was to offer high-quality design at fair prices, thus challenging the way we buy designer furniture.
Making the dream possible
Creating high-quality furniture at fair prices has always been at the heart of SOFACOMPANY. That’s why we keep a close eye on every step from the first sketch to the finished sofa and work directly with our own factory.
By keeping the process in our own hands and cutting out unnecessary middlemen, we can focus our resources where they matter: on good design, quality materials and lasting comfort.
It also gives us the flexibility to create furniture that works for real homes and real spaces. From different sizes and configurations to a wide choice of fabrics, our designs can be customised to suit your space, your style and the way you live.
Making every space feel like home
Sofas aren’t just for the home.
They have become an essential part of offices, hotels and public spaces, adding comfort and character while creating a warmer, more welcoming atmosphere.
But professional spaces are unique, and the right solution isn’t always one-size-fits-all. That’s where our design team comes in. From relaxed office lounges to welcoming hotel lobbies and shared spaces, we work with you to bring your vision to life through flexible configurations and customised solutions designed around your space and needs.
High-Quality Production & Skilled Craftsmanship
Great design deserves great craftsmanship. That’s why we work closely with skilled artisans at our own factory in Vietnam, where more than 1,000 local craftsmen bring our designs to life.
Our partnership with the Hoang family goes back to the early days of SOFACOMPANY. Their experience, dedication and understanding of furniture craftsmanship continue to play an important role in how we make our products today.
For us, making great furniture is also about taking responsibility for the community around us. We’re proud to support local initiatives, including schools and orphanages, and to contribute to the people and communities that are part of our journey.
Let customers speak for us
