Welcome to the brand new Sofacompany Flagship store!
Welcome to the brand new Sofacompany Flagship store!
A cohesive, design-forward, immersive space that brings people together.
In the heart of Kramerville, Johannesburg’s design district, stands a new kind of destination. It invites you to linger, to imagine, and to feel what it means to live beautifully - every day.
Opening, 24 July 2025, the new Sofacompany Flagship Store quietly redefines what a showroom can be. It is a cohesive, design-forward, immersive space that brings people together.
Here, furniture isn’t arranged in rows or staged on plinths. It’s part of a layered, living environment that blends the warmth of a home, the inspiration of a gallery, and the openness of a creative studio.
For the first time in Johannesburg, designer furniture of this calibre - timeless, crafted, and considered - is within reach. It’s an invitation to experience award-winning global design that is both elevated and accessible.
Beyond our signature sofas, the store brings together a family of like-minded design brands, including WoodUpp, Pedersen + Lennard and Herringbone Rugs. With handwoven rugs underfoot, crafted tables, thoughtful lighting, and art with soul - you can now shop multiple design brands in one space, carefully curated to work together. Each piece is chosen not just for how it looks, but for how it feels, and how it works in real life.
Textures invite touch, light and shadow play across gentle forms, and every corner is an idea of how we gather, rest, and make spaces our own. This is more than a showroom; it’s a living vision for affordable designer living: honest materials, enduring shapes, and an atmosphere that reminds us that design, at its best, is meant to be lived in.
It’s a new way to shop, a new way to live, and a new chapter for design in Johannesburg.
Step inside. Take your time. Stay a while.
Welcome to the Sofacompany Flagship Store.
Located at 33 Commerce Crescent, Kramerville
